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Right-click on the target image file and choose ‘Properties’.Ģ. Luckily, viewing and editing image metadata is easy within Windows or Mac OSX.ġ.

Internal EXIF metadata can only be seen by looking at the image’s properties in the operating system or by using an image viewer like Photoshop.

The metadata we will discuss in this post is attached to the file itself, but metadata can also be external to the file in a digital asset management system in the same way a customer management system stores information about clients. It is stored as code, the most common of which is called EXIF data, and is often created by the camera itself when a photo is created. This data can include the image creation date, location, instructions for use, keywords, copyright information, or anything else that may pertain to the file. Image metadata is invisible data attached to an image file that provides information about the image. Let’s take a look at what image metadata is and what benefits are found in including it in, or removing it from, a file. While the significance of metadata is ever-changing in the evolving world of technology, it is important to stay at the forefront of what opportunities image metadata presents. One of these tactics is utilizing image metadata.

But beyond these SEO staples lie less obvious tactics. Common strategies involve adding valuable content, optimizing page titles, choosing appropriate keywords, and obtaining backlinks. Digital marketers and website owners are always looking for ways to improve site SEO.